3 attractive points on which Japanese luxury brands are evaluated
Japanese luxury brands and unique designs are attracting a lot of attention from foreigners. But what exactly is the appeal of Japanese luxury brands? This time, we will focus on the three points below, such as Japanese design, original technology, and craftsmanship, to explore the appeal of Japanese luxury brands. If you are considering traveling or shopping in Japan, please refer to what we have to say.
# Japanese design
First of all, the biggest attraction of Japanese luxury brands is their Japanese design. The "Japanese" style that has been passed down through many generations in Japan is a design unique to their country that cannot be seen overseas. Nowadays, the Japanese style is presented at Paris Fashion Week, and there are many cases where artists who work on overseas luxury brands adopt it. The Japanese design is also valid for global high-end brands.
"Wabi-Sabi" can be mentioned as a concrete example of this design. To briefly explain wabi-sabi, it is the aesthetic sense peculiar to Japan that sees fragility as a beautiful trait. This is a representation of the Japanese style, which is said to be "simple yet sophisticated". There is also an example in which a design with the theme of wabi-sabi was unveiled at Paris Fashion Week. Thus, Japanese design is now at the forefront of the fashion industry and is attracting attention as a "cool, Japanese style".
Luxury brand logo T-shirts are evaluated as having a simpler design than wabi-sabi. In fact, the logo T-shirt itself is a kind of design peculiar to Japan. Although simple in appearance, it actually expresses a sophisticated graphic by adding one point with the shirt’s logo. Ultimately, high-brand T-shirts are very popular among global consumers because they can make your private life feel stylish.
# Proprietary technology
Japan's unique technology is also a point of interest for really global consumers. In particular, techniques that have been handed down since ancient times, such as indigo dyeing and ink dyeing, are highly evaluated. It seems that there are many global consumers who are particular about Japanese brands, even when the latter is priced highly, because the colors are so unique to Japan that they cannot be produced overseas. By combining ancient techniques with contemporary modes, it can transform Japanese design into cutting-edge fashion that better suits the modern man.
In addition to color shades, the phrase "made in japan" is also a point of interest for Japanese fabric and textile technology. Japanese fabrics and textiles are in high demand from overseas and are used by various brands. Of course, we are particular about quality, but many Japanese fabric manufacturers attach great importance to consideration for the environment. By developing fabrics using high-quality but ecological materials, both high quality and environmental friendliness have been achieved.
The appeal of Japanese luxury brands is that they realize both the colors unique to Japan that make use of ancient technology and the fabrics and fibers that make use of more cutting-edge technology.
# Craftsman's commitment
It is the commitment of Japanese craftsmen that they be highly evaluated overseas not only in fashion but also in cooking and art. Japanese craftsmen with a strong image of diligence and seriousness have spent a long time honing their skills and establishing craftsmanship that cannot be imitated in other countries. As a result, Japanese fashion has become world-class. The delicate technique that is particular about the details peculiar to Japanese people is also utilized in the design of luxury brands.
In addition to design, many craftsmen also focus on comfort. We are particular about fabrics and fibers and realizing higher quality Japanese design. That is why many Japanese luxury brand products can be used habitually for long periods of time, and many people feel that it is worth paying a high price. In fact, there are many Japanese luxury brand products that can be used for up to several decades if they are regularly maintained.
# Summary
Japanese luxury brands are highly evaluated because the craftsmen who are particular about the details implement the purely Japanese design while also making the best use of their own equipment. The simple yet sophisticated design is easy for global consumers to use, and it is a popular secret that it can be used for a long time. If you have a chance to actually pick up a luxury brand while traveling in Japan, please check out the designs and technology that are unique to Japan.
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