Needless to say, Tokyo is the real capital of Japan, and there are many shopping spots for such an economic and cultural center. The most popular areas are Shinjuku, Shibuya, Omotesando &Harajuku, Ginza, and Roppongi, but each has different trends.
Shinjuku
Shinjuku is a lively city centered around a world-class terminal station, making it a busy area both day and night due to the mixture of downtown and office districts, it is also one of the three major areas along with Shibuya and Ikebukuro. It is considered to be one of Tokyo’s subcenters. Luxury brand roadside stores center themselves around a reopened historic department store, while station buildings dealing with fast fashion, consumer electronics mass retailers, restaurants, etc. also prosper, with little regard to a person’s age, gender, or nationality. It is possible to shop according to the needs of many people.
Shibuya
Shibuya, which has established itself as a city for young people, is an area that is crowded with students in their teens and 20’s every day, centering around a scrambled intersection, which is famous for being the busiest in the world. Shibuya 109, a symbol for the city, is lined with popular apparel brands, also known as the Marukyu brands, and is the epicenter of youth fashion trends. In recent years, not only young people, but also adult women, have opened their own commercial facilities, that way you can enjoy shopping with primary regard to fashion and lifestyle.
Omotesando &Harajuku
From high-end brand roadside stores, such as the main street from the Meiji Shrine Complex, Kotto, and Aoyama Streets to highly sensitive commercial facilities, fashionable, small cafes and general merchandise stores, Omotesando / Harajuku has become centered around shopping streets that hold a variety of stores. It has a strong image as a fashionable youth town and is a source for cutting-edge youth culture, thus making it also a popular area for overseas tourists. At Takeshita Street, you can enjoy trendy gourmet food that is popular among students, while Omotesando, you can enjoy shopping for highly sensitive brands for adults. It has become so attractive that its atmosphere can vary greatly depending on what street you are on.
Ginza
Ginza is characterized by its elegant and luxurious cityscape, its streets lined with long-established department stores and high-brand roadside stores. Surrounded by many stations and easily accessible to visitors, many people come in search of gorgeous brand-name products. Although it is an area with a history and tradition that is steeped in fashion crazes since ancient times, the city is still evolving with the opening of one famous brand’s flagship store. Duty-free shops and fast fashion stores, which have been opening one after another in recent years, are also expanding shopping demand throughout Ginza, such as with overseas travelers and young shoppers. There is also data showing its retail store selling prices to be the highest in Japan, so it can be said that it is quite the city for commerce.
Roppongi
Roppongi is an area with a gorgeous image, centered on business districts and downtown areas, with embassies from various countries and high-class tower condominiums all lined up in a sophisticated manner. In addition to a famous, large-scale commercial facility that has many shops and observatories, making it enjoyable for various reasons, cultural facilities such as museums and restaurants are also made available, thus making it popular not only for shopping but also as a tourist spot. Roppongi is recommended not just for its luxury brands, but for its fashion brand market as well, alongside the latest, good quality sweets it has to offer, and its ability to incorporate trends at an affordable price range.
One of the attractions of Tokyo is that its atmosphere and shopping trends differ, depending on which area you reside. So why not enjoy shopping at the spot that suits your needs, now being made aware of each one’s characteristics? When in doubt, please refer to these notes.
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