But what is the appeal of the high-end brands with which Japan takes great pride?
Fashion brands originating in Japan, that are packed with traditional Japanese technique and commitment, are highly regarded not only at home, but also overseas. High-end brands representing the phrase, "Made in Japan", have not only design, but also functionality that is suitable for everyday use. It is not uncommon for world-famous celebrities to love Japanese high-end brands. Here, we will tell you all about the allure of Japanese fashion brands.
# A Commitment to Quality
Japanese fashion items have a reputation for being high quality. In Japan, which is also considered to be a manufacturing powerhouse, there are many careful products that are particular about their details, not just fashion items. Its spirit of thorough manufacturing is rooted in traits ranging from the selection of materials to be used to the comfort and beauty of appearance. The image that such Japanese fashion products are of high quality is firmly established throughout the world, earning the country solid trust. For example, pleated skirts are designed to prevent wrinkles and beautiful folds from disappearing when washed. We are particular about the touch and implement a soft and gentle comfort.
# Items with a Japanese Taste
As Japan is associated with "Japonism", Japanese tastes such as the kimono and Japanese patterns are especially popular overseas. Among the high-end brands that originated in Japan, we have an abundant lineup of fashions that match modern lifestyles by exquisitely mixing contemporary designs with Japanese tastes. The Kimono, which is a traditional Japanese outfit, is rarely worn daily by even Japanese people. Fashion that incorporates a Japanese taste is easy to use and, with it, you can enjoy a unique kind of fashion. In addition, materials that are unique to Japan, such as indigo dyeing, the use of natural dyes, and fabrics woven with brilliant craftsmanship, are also attractive.
# Even the Paris Fashion Week Pays Attention
Among Japanese high brands, there are many fashion brands with a history of participating in Paris Fashion Week. The number is roughly over the double-digit mark. Plus, having a show at Paris Fashion Week means that the brand's name is well known across the globe. Models and buyers from all over, as well as fashion professionals, look forward to Paris Fashion Week and are very much interested in it. Held twice a year, the activities of young designers have also shown to be quite outstanding. The state of the show has disseminated all over the world through various media, and it is not uncommon for people within the field, overseas celebrities, or even entertainers to introduce Japanese fashion brands on SNS.
# Accessories Other Than Apparel Are Also Available
Fashion is not just about coordinating with clothing, though. It is important to wear high-quality items such as shoes, bags, and watches, and coordinate them in total. Some brands that originated in Japan manufacture and sell leather products and watches. Leather products, for example, require the skill of craftsmen. It is not uncommon for brands to be hand-made one by one using high-quality leather. The more you use leather products, the more unique the texture will appear, that way it is an item you can use and enjoy for a long time. Purses and bags with delicate stitch work can be said to be works of art unique to Japanese craftsmen.
＃Summary
In this way, Japanese fashion brands have been characterized by careful manufacturing, with attention made to detail. Not only with high-quality materials, but also with a high quality that combines design and functionality as its most attractive point. Whenever you visit Japan, be sure to look out for your favorite fashion gear.
コメント